Helping to Commercialize
Sustainable Technology and Processes
Murray McLaughlin

Cluster Reinvention
Through Focus Strategy

The Sustainable Chemistry Alliance is focused on commercialization aspects of green and sustainable technologies as the commercialization partner of the Bioindustrial Innovation Centre. At SCA, we recently revisited our vision and strategy for moving forward.


Deliver project commercialization, by managing and using the self-sustaining fund to invest strategically in the convergence of bio- and fossil-based feedstocks and energy in order to create bio-hybrid clusters in appropriate places across Canada.

  • Working in a cooperative alliance with like-minded organizations, promote sustainable development of the sector based on chemistry.
  • Seeking out and commercializing local and imported R&D to provide the new platform chemicals and novel processes that follow the principles of green chemistry and engineering, thus helping to reduce toxic and GHG emissions.
  • Encouraging the development of the needed human resources and organization structures to support new industry activities.
  • Working with the three levels of government to help to create a competitive economic environment that encourages commercialization of new greener technologies.

Vision for SCA

Canada is one of three leading bio-based economies in the world. The global leadership is achieved through innovative and environmentally sustainable, chemical products, technologies and processes.

Interestingly, I read an article Growth Through Focus by Sanjay Khosla and Mehanbir Sawhney which outlines seven steps that a business needs to progress through when implementing its vision and strategy. The seven steps which were covered in detail are:

  1. Discovery: Figure out what works. How are we doing, and what is working today to make us a winner.

  1. Strategy: Focus through Lenses. Look at the success themes discovered in number 1, and have them clustered and prioritized to define a focused direction.

  2. Vision: Find a Simple Slogan to describe the vision. With the focus more defined, they need to be summarized into a compelling and simple vision. The vision will serve as our rallying cry to align our effects behind clearly understood goals.

  3. People: Unleash the Potential. One the vision and strategy have been defined, you need to ensure you have the right people to carry out the strategy and ensure they have appropriate resources and authority.

  4. Execution: Clarify and Delegate. Execution of a vision/strategy is the most important step in the journey, and the most difficult. Two key elements of execution are: First, everyone needs to be clear about who will do what (avoid ambiguity about roles and responsibilities). Second, decision making needs to be moved closer to customers so that those responsible for results have the operating freedom needed. There needs to be a strong bias for action.

  5. Organization: Build Collaborative Networks. You need to match skills with priorities and connect communities to get the best mix of ideas to implement strategies.

  6. Metrics: Manage numbers and tell stories. As implementation gets underway, it will be important to keep score. Scorecards should be objective and also kept simple, as simplicity ensures focus is maintained. The other key aspect is success stories, they need to be told and profiled as part of the culture.

As I read through the seven steps, I could see how they will be important as we implement our vision, mission, and strategies over the next two to six months. They will also be helpful as we work with our investment companies such as Core Biofuels and GreenCore.


GreenCore Moves Ahead on Natural Fibre Composites

Financing from the Sustainable Chemistry Alliance (SCA) will support GreenCore Composites Inc. in the development and commercial launch of its natural fibre products. The funding will also help the company to explore growth opportunities through licensing and partnership arrangements.
[ read more ]

Dr. Clement Bowman: Looking to the Future

Globally respected for his role in developing Canada's energy sector, Clem Bowman says he was "astonished, astounded and a bit apprehensive" about having the $50 million national centre for technology commercialization bear his name as it moves forward in its role as a biotechnology incubator and shared pilot plant facility.
[ read more ]

CORE BioFuel Targets Carbon Neutral Gasoline

The SCA has committed to an equity investment in Toronto-based CORE BioFuel Inc., a Canadian company that is commercializing an advanced biomass to gasoline production process.
[ read more ]

Winter 2010/11 - SusChemAlliance - Page 1
Winter 2010/11 - SusChemAlliance - Page 1